The term used for percentage of people who click through a banner ad to the corporate website is known as the _____.
A) response rate
B) turnover rate
C) click-through rate
D) rating
E) hits

Question

Quizplus · Accepted Answer

While click-through rates are generally low, marketers are looking beyond immediate click-through to measures that include brand awareness, brand attitudes, and purchase intensions.

The Term Used for Percentage of People Who Click Through