Which of the following statements is FALSE regarding appropriate alternatives?
A) An evoked set is those brands or products one will evaluate for the solution of a particular consumer problem.
B) The brand found completely unworthy of further consideration is a member of the inept set.
C) Marketing strategy that focuses only on creating awareness is adequate.
D) Brands for which a consumer is aware of but basically indifferent toward compose that consumer's inert set.
E) Alternatives the consumer does not know about compose the unawareness set.

Question

Quizplus · Accepted Answer

Marketing strategy that focuses only on creating awareness is inadequate.

Which of the Following Statements Is FALSE Regarding Appropriate Alternatives