Which of the following are indirect measurement techniques used to determine consumers' evaluative criteria?
A) conjoint analysis and factor analysis
B) factor analysis and regression analysis
C) regression analysis and perceptual mapping
D) projective techniques and perceptual mapping
E) projective techniques and regression analysis

Question

Quizplus · Accepted Answer

Projective techniques and perceptual mapping are indirect measurement techniques used to determine consumers' evaluative criteria.

Which of the Following Are Indirect Measurement Techniques Used to Determine