Bobbie bought a Dell computer because her brother has one, and he seems to be satisfied with it. She did not compare any other computers when making this choice. Which type of choice process did Bobbie use?
A) affective choice
B) attitude-based choice
C) rational choice
D) attribute-based choice
E) instrumental choice
Correct Answer:
Verified
Q18: Rational choice theory implicitly or explicitly assumes
Q19: The fact that consumers have limited capacity
Q20: Which of the following does NOT influence
Q21: To determine which criteria are used by
Q22: Before a marketing manager or a public
Q24: Which of the following are indirect measurement
Q25: Before a marketing manager or public policy
Q26: The various dimensions, features, or benefits consumers
Q27: Andrew is considering the purchase of a
Q28: Cost and performance features are examples of
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