Customer complaints communicated directly to the company and no one else are important because _____.
A) they can alert the firm to problems
B) enable problems to be solve
C) neutralize negative WOM
D) enable dissatisfied customers to be more satisfied
E) all of the above

Question

Quizplus · Accepted Answer

When a consumer is dissatisfied, the most favorable consequence is for the person to communicate this to the firm and no one else.

Customer Complaints Communicated Directly to the Company and No One