Which of the following is the MOST important element of the communications mix in most industrial markets?
A) advertising
B) sales promotion
C) sales calls
D) public relations
E) pricing

Name: Which of the following is the MOST important element of the communications mix in most industrial markets? A) advertising B) sales promotion C) sales calls D) public relations E) pricing
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Question

Quizplus · Accepted Answer

Advertising is important, but direct sales calls are the most persuasive element in the communications mix.

Which of the Following Is the MOST Important Element of the Communications