_____ refers to the flow of purchase influence within an industry.
A) User reference groups
B) Reference group infrastructure
C) Diffusion of innovations
D) Two-stage decision process
E) Buying centers

Question

Quizplus · Accepted Answer

The success of a new technology product depends on how the firm influences the reference groups along the continuum separating it from its market.

_____ Refers to the Flow of Purchase Influence Within an Industry