Which of the following is an example of reintermediation?
A) The black Centurian card is issued by invitation only to customers who spend more than $250,000 a year on other American Express cards.
B) P&G acquires a list of parents-to-be and showers them with samples of Pampers and other baby products to capture a share of their future purchases.
C) Kambo,a fashion apparel company that deals directly with customers to sell its products,added retailers to its supply chain to cater to its target audience in remote geographic locations.
D) OakTeak,a furniture manufacturing firm,started selling directly to its customers after it experienced a dip in sales due to channel conflicts between retailers.
E) Dunkin' Donuts expanded its menu beyond breakfasts by adding hearty snacks that substitute for meals,consisting of items like Dunkin' Dawgs,hot dogs wrapped in dough.

Question

Quizplus · Accepted Answer

Reintermediation refers to the addition of intermediaries to a supply chain that have been previously eliminated. In this case, Kambo, a fashion apparel company, added retailers to its supply chain to cater to its target audience in remote geographic locations.

Which of the Following Is an Example of Reintermediation