Which of the following statements is not true of a product in the decline stage of the product life cycle?
A) One reason for the decline of a product may come from the introduction of new technology.
B) Some products' decline is permanent.
C) Characteristics of the decline stage differ for each product.
D) One reason for the decline of a product may be caused by a shift in consumer preferences.

Question

Quizplus · Accepted Answer

Characteristics of the decline stage are generally similar across products, as sales decrease, profitability decreases, and the product may be eventually phased out entirely.

Which of the Following Statements Is Not True of a Product