Which of the following statements is not true of the product life cycle?
A) There are four stages to the product life cycle.
B) Stages in the product life cycle are not similar to those of the firm's life cycle.
C) Not all products survive the introduction phase of the product life cycle.
D) Most small businesses can only afford to launch a product on a small scale.

Question

Quizplus · Accepted Answer

The statement "Stages in the product life cycle are not similar to those of the firm's life cycle" is not true. In fact, the product life cycle is often used to describe the different stages a firm goes through as it grows and matures. The other statements are true: there are typically four stages in the product life cycle (introduction, growth, maturity, and decline), not all products survive the introduction phase, and small businesses may only be able to launch a product on a small scale due to limited resources.

Which of the Following Statements Is Not True of the Product