Certain media attract audiences that are more homogeneous in terms of employment skills,education,and orientation.

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Certain media attract audiences that are more homogeneous in terms of employment skills,education,and orientation.Advertisements placed in publications such as the Wall Street Journal relate primarily to managerial,professional,and technical positions.The readers of these publications are generally individuals qualified for many of the positions advertised.Focusing on a specific labor market minimizes the likelihood of receiving marginally qualified or even totally unqualified applicants.Like most professional publications,jobs that are advertised in the paper copy of the Journal are also available on the publication's Web site.Journals specific to particular trades are also widely used.For example,Automotive News might have jobs related to the automobile industry and American Drycleaner likely will list jobs in the dry cleaning business.

Certain Media Attract Audiences That Are More Homogeneous in Terms