Behavior modification is based upon the principles of rewards and punishments advanced by ________.
A) Frederick Taylor
B) Abraham Maslow
C) Frederick Herzberg
D) B.F. Skinner
E) Edward Deci

Question

Quizplus · Accepted Answer

Behavior modification is a psychological theory based on the principles of rewards and punishments advanced by B.F. Skinner. Skinner believed that behavior is shaped by its consequences, and that positive reinforcement is the most effective way to encourage desired behaviors.

Behavior Modification Is Based Upon the Principles of Rewards and Punishments