A numerical scale is similar to a Likert scale except that is uses numbers instead of verbal descriptions as response options to identify response positions.
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Q5: In a linear scale, a respondent's score
Q6: Business researchers generally assume that the semantic
Q7: Semantic differential scales can be scored by:
Q8: Ranking measurements of attitudes provide interval data.
Q9: If a Likert scale statement on five-point
Q10: Researchers have limited options for measuring attitudinal
Q11: A rating task asks the respondent to
Q12: If a researcher wants to compare five
Q13: The constant-sum scale demands that respondents divide
Q20: The Stapel scale is more difficult to
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