Business researchers generally assume that the semantic differential provides ratio data.

Name: Business researchers generally assume that the semantic differential provides ratio data.
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The semantic differential provides ordinal data, which is a type of data that can be ranked in order but does not have a true zero point. Ratio data, on the other hand, has a true zero point and can be used to make meaningful comparisons using arithmetic operations.

Business Researchers Generally Assume That the Semantic Differential Provides Ratio