Question 1

A computer-based system that helps decision makers confront problems through direct interaction with databases and systems is known as a(n) _____.
A) Internet
B) Intranet
C) decision support system (DSS)
D) global positioning satellite system

Accepted Answer

The described system is a decision support system (DSS). Option A (Internet) and B (Intranet) do not accurately describe the system's purpose or functionality, and option D (global positioning satellite system) is not relevant to the scenario given.

Question 2

Which of the following is a process that allows important day-to-day operational data to be stored and organized for simplified access?
A) global information system
B) data warehousing
C) proprietary business research
D) keyword search

Accepted Answer

Data warehousing is the process of storing and organizing day-to-day operational data in a central location for simplified access. This allows organizations to analyze and make informed decisions based on the data they collect. A global information system refers to an information system that spans multiple countries or regions. Proprietary business research refers to research conducted by a specific organization for its own use, often with the intent of gaining a competitive advantage. Keyword search is a method of searching for specific terms or phrases within a larger body of text or data.

Question 3

Facts or recorded measures of certain phenomena (things or events) are known as _____.
A) data
B) information
C) market intelligence
D) knowledge
E) value

Accepted Answer

Data refers to factual information, measurements or statistics about a particular phenomenon. It is the raw material used to generate information, knowledge, and insights.

Question 4

Which of the following represents a blend of previous experience, insight, and data that forms organizational memory?
A) data
B) knowledge
C) market intelligence
D) information

Accepted Answer

Knowledge represents a blend of previous experience, insight, and data that forms organizational memory. It is the understanding and information gained from experience and education that is used to guide decision-making and action within an organization. Data, market intelligence, and information are all components that contribute to knowledge but do not fully encompass it.

Question 5

Which of the following is an organized collection of computer hardware, software, data, and personnel designed to capture, store, update, manipulate, analyze, and immediately display information about worldwide business activities?
A) Internet
B) Intranet
C) global information system
D) global positioning satellite system

Accepted Answer

A global information system (GIS) is an organized collection of computer hardware, software, data, and personnel designed to capture, store, update, manipulate, analyze, and immediately display information about worldwide business activities. The Internet and Intranet are not specific to capturing and displaying information about global business activities, and the global positioning satellite system is primarily used for navigation and tracking, not business operations.

Question 6

An organization's inventory figures are a good example of _____.
A) cookies
B) internal records
C) external records
D) CRM

Accepted Answer

Inventory figures are internal records of an organization's stock or resources, and are used for various internal purposes such as accounting, forecasting, and logistics.

Question 7

All of the following are important characteristics used to evaluate the value of information EXCEPT_____.
A) timeliness
B) relevance
C) completeness
D) cost

Accepted Answer

Cost is not a characteristic of information, but rather a separate factor to consider when deciding whether to obtain or use the information. Timeliness, relevance, and completeness are all important characteristics when evaluating the value of information.

Question 8

Who can provide data to a decision support system?
A) production managers
B) sales managers
C) accountants
D) all of these choices

Accepted Answer

Any department or individual who has relevant data or information to the decision-making process can provide data to a decision support system. This can include production managers, sales managers, accountants, and other stakeholders. Therefore, option D, which includes all of these choices, is the best choice.

Question 9

All of the following are functions supported by marketing research EXCEPT _____.
A) testing
B) foundational
C) compliance
D) performance

Accepted Answer

Compliance is not a typical function of marketing research. Testing refers to testing new concepts or products, foundational refers to providing insights into the market and consumer behavior, and performance refers to evaluating the success of marketing efforts.

Question 10

Merck, a pharmaceutical company, places a tiny chip on drug packaging to track its product from the manufacturing plant to the consumer to ensure the product flows through the proper distribution channel and safety for consumers. The tiny chip is an application of which technology?
A) RFID
B) smart technology
C) market dynamism
D) GPS

Accepted Answer

The tiny chip on drug packaging is an application of RFID (Radio Frequency Identification) technology.

Question 11

Which part of the decision support system addresses exchanges between the firm and its customers?
A) customer relationship management (CRM) system
B) data warehouse
C) global information system (GIS)
D) intellectual capital system

Accepted Answer

The customer relationship management (CRM) system addresses exchanges between the firm and its customers by providing a centralized database of customer information and facilitating communication with them. The data warehouse stores and manages large amounts of data for analysis and reporting, the global information system (GIS) provides geographic information and tools for analysis, and the intellectual capital system captures and manages knowledge within an organization. However, only the CRM system is designed specifically for managing customer interactions.

Question 12

Data formatted (structured) to support decision making or define the relationship between two facts is referred to as _____
A) interpretive
B) inductive
C) information
D) interactive

Accepted Answer

Data formatted in a structured way to support decision making or define relationships is referred to as information.

Question 13

Which source of input data is represented when a company conducts research to identify the characteristics of its customers?
A) internal records
B) proprietary business research
C) salesperson input
D) behavioral tracking

Accepted Answer

Proprietary business research refers to conducting research to identify the characteristics of customers, which is an external source of input data. Internal records refer to data that a company has already collected, such as sales data or customer feedback. Salesperson input may also provide valuable insights, but it is not necessarily a formal source of input data. Behavioral tracking refers to monitoring customer behavior on a company's website or through other channels, but it is a different type of input data than what is being described in the question.

Question 14

An organization's mailing list of current customers is an example of _____.
A) a cookie
B) software
C) a database
D) a hyperlink

Accepted Answer

A mailing list of current customers would typically be stored in a database, which is a collection of organized data. A cookie is a small file stored on a user's computer by a website, software refers to computer programs, and a hyperlink is a clickable link that takes a user to another webpage or location.

Question 15

The characteristic of data reflecting how pertinent these particular facts are to the situation at hand is called ____.
A) relevance
B) timeliness
C) completeness
D) significance

Accepted Answer

Relevance refers to the degree to which the data is pertinent to the situation at hand. Timeliness refers to how recent the data is, completeness refers to the data including all necessary elements, and significance refers to how important the data is in relation to other information.

Question 16

Which of the following data characteristic refers to the degree to which data represent the true situation?
A) timeliness
B) completeness
C) quality
D) relevance

Accepted Answer

Quality refers to the degree to which data represent the true situation.

Question 17

Which of the following is a subset of data and information that actually has some explanatory power enabling effective decisions to be made?
A) knowledge
B) intellectual capital
C) business intelligence
D) decision support system

Accepted Answer

Business intelligence refers to a subset of data and information that has been analyzed and processed to provide meaningful insights and support decision-making. It is a practical application of knowledge and intellectual capital within an organization.

Question 18

Harold is conducting research to determine what consumer segment his company should serve with its services. Which function is this research serving?
A) testing
B) issues
C) foundational
D) performance

Accepted Answer

The research being conducted by Harold is serving a foundational function because it is aimed at identifying the appropriate consumer segment to serve with the company's services. This information is a fundamental requirement for identifying target customers and developing marketing strategies. Testing, issues, and performance functions are more likely to be associated with evaluating product performance, identifying and addressing problems that may arise, and assessing the effectiveness of marketing campaigns.

Question 19

A researcher has assessed the reliability and validity of his data and is comfortable in thinking the data accurately matches reality. Which characteristic of valuable information does this best describe?
A) relevance
B) completeness
C) quality
D) timeliness

Accepted Answer

The answer of A researcher has assessed the reliability and...

Question 20

Accumulated records resulting from point-of-sale data recordings are known as _____.
A) scanner data
B) multiple-source data
C) cookies
D) environmental scanning data

Accepted Answer

Scanner data refers to accumulated records resulting from point-of-sale data recordings. Multiple-source data refers to data collected from multiple sources, whereas cookies are small text files that websites store on a user's computer. Environmental scanning data refers to data collected through the process of environmental scanning, which involves monitoring and analyzing the internal and external environment of an organization.

Quiz 2: Information Systems and Knowledge Management

A computer-based system that helps decision makers confront problems through direct interaction with databases and systems is known as a(n) _____.

Which of the following is a process that allows important day-to-day operational data to be stored and organized for simplified access?

Facts or recorded measures of certain phenomena (things or events) are known as _____.

Which of the following represents a blend of previous experience, insight, and data that forms organizational memory?

Which of the following is an organized collection of computer hardware, software, data, and personnel designed to capture, store, update, manipulate, analyze, and immediately display information about worldwide business activities?

An organization's inventory figures are a good example of _____.

All of the following are important characteristics used to evaluate the value of information EXCEPT_____.

Who can provide data to a decision support system?

All of the following are functions supported by marketing research EXCEPT _____.

Merck, a pharmaceutical company, places a tiny chip on drug packaging to track its product from the manufacturing plant to the consumer to ensure the product flows through the proper distribution channel and safety for consumers. The tiny chip is an application of which technology?

Which part of the decision support system addresses exchanges between the firm and its customers?

Data formatted (structured) to support decision making or define the relationship between two facts is referred to as _____

Which source of input data is represented when a company conducts research to identify the characteristics of its customers?

An organization's mailing list of current customers is an example of _____.

The characteristic of data reflecting how pertinent these particular facts are to the situation at hand is called ____.

Which of the following data characteristic refers to the degree to which data represent the true situation?

Which of the following is a subset of data and information that actually has some explanatory power enabling effective decisions to be made?

Harold is conducting research to determine what consumer segment his company should serve with its services. Which function is this research serving?

A researcher has assessed the reliability and validity of his data and is comfortable in thinking the data accurately matches reality. Which characteristic of valuable information does this best describe?

Accumulated records resulting from point-of-sale data recordings are known as _____.