Vanessa has been assigned the task of creating an effective business message aimed at improving the productivity of the employees in her company. In the process of creating the business message, she studies the background of the employees, their needs, and priorities. To which step of the planning process for developing influential messages does Vanessa's action typically belong?
A) idea development
B) message structuring
C) audience analysis
D) message review
E) idea analysis

Question

Quizplus · Accepted Answer

Vanessa's action of studying the background of the employees, their needs, and priorities is a part of audience analysis, which is one of the key steps in the planning process for developing influential messages. This step involves analyzing the intended audience's demographics, psychographics, and other characteristics to ensure that the message is tailored to their needs and interests.

Vanessa Has Been Assigned the Task of Creating an Effective