Emphasizing the negative traits rather than the positive traits of a product or proposal increases the effectiveness of a business message.

Question

Quizplus · Accepted Answer

Emphasizing the positive traits rather than the negative traits of a product or proposal increases the effectiveness of a business message. This is because customers are more likely to respond positively to messages that highlight the benefits of a product or proposal rather than the drawbacks. Focusing on negative traits may lead to a decrease in customer interest and sales.

Emphasizing the Negative Traits Rather Than the Positive Traits of a Product