Question 1

Multilevel selling schemes that reward consumers for directing other consumers to specific websites represent an example of viral marketing.

Accepted Answer

Multilevel selling schemes that reward consumers for directing other consumers to specific websites involve spreading the word about a product or service through personal networks, making it a form of viral marketing.

Question 2

Because customers eventually lose interest,businesses achieve the best results when they use sales promotion activities on a limited and irregular basis.

Accepted Answer

The answer of Because customers eventually lose interest,businesses achieve the...

Question 3

Podcasting enables independent producers to create self-published,syndicated "radio shows."

Accepted Answer

Podcasting allows anyone with the equipment and internet access to produce and distribute their own audio content without the need for traditional broadcast channels. These shows can be downloaded or streaming and subscribed to by listeners globally.

Question 4

When Pepsi introduced its FruitWorks product line during spring break in Panama City,Florida and South Padre Island,Texas it gave out free samples and provided free rides on Pepsi trucks.Pepsi was practicing event marketing.

Accepted Answer

Pepsi introducing its product line during spring break and giving out free samples and rides on Pepsi trucks is an example of event marketing.

Question 5

Podcasting is a means of distributing audio and video programs but these programs can only be seen and heard using technology such as an Apple iPod.

Accepted Answer

Podcasts can be listened to on a variety of devices, not just Apple iPods. They can be accessed through smartphones, computers, tablets, and other media players.

Question 6

Effective sales promotion efforts focus exclusively on external audiences such as dealers and consumers,since they ultimately decide the fate of a product.

Accepted Answer

The answer of Effective sales promotion efforts focus exclusively on...

Question 7

The popularity of the Internet has severely reduced the importance and effectiveness of word-of-mouth promotion.

Accepted Answer

While the Internet has certainly increased the reach and speed of promotion, word-of-mouth promotion remains a powerful tool for businesses. In fact, the Internet and social media have actually made it easier for word-of-mouth recommendations to spread quickly and widely.

Question 8

As a salesperson for an electrical contractor,Greg is included as part of the target audience for sales promotions from his own company.

Accepted Answer

As a salesperson for an electrical contractor, Greg is considered part of the target audience for sales promotions from his own company, as he has the potential to be an advocate and influencer for their products or services.

Question 9

Sampling represents a quick and effective way to demonstrate a product's superiority at the time when consumers are making a purchase decision.

Accepted Answer

Sampling provides consumers with a firsthand experience of a product, which can effectively showcase its quality and benefits and influence their purchase decisions.

Question 10

Online chat rooms and bulletin boards offer opportunities for positive and negative word-of-mouth promotion.

Accepted Answer

Online chat rooms and bulletin boards allow people to share their experiences and opinions about products, services, and brands. This can lead to positive or negative word-of-mouth promotion depending on their experiences and attitudes.

Question 11

There are millions of blogs on the Internet today but the number of new blogs seems to have peaked meaning blogs will decrease steadily over the next few years.

Accepted Answer

There is no evidence to suggest that the number of new blogs has peaked or that blogs will decrease steadily in the next few years. While the competition for readership is high, people still continue to start new blogs and the number of blogs is likely to continue growing.

Question 12

The popularity of the Internet enables companies to decrease their emphasis on traditional promotional tools such as TV advertising.

Accepted Answer

The statement is true. With the widespread use and popularity of the internet, companies have shifted their focus to online advertising and digital marketing strategies such as social media and email marketing. Traditional promotional tools such as TV advertising are still used, but their emphasis has decreased.

Question 13

A number of businesses utilize a strategy that pays people to generate favorable word-of-mouth promotion.

Accepted Answer

This strategy is known as "influencer marketing" and involves paying individuals with a large social media following to promote a product or service to their followers. It is a popular tactic used by many businesses to increase brand visibility and drive sales. However, it is important to disclose any sponsored content to ensure transparency and avoid deceiving consumers.

Question 14

Anything that encourages people to talk favorably about an organization may be effective word-of-mouth promotion.

Accepted Answer

Anything that leads to positive discussions about an organization can be considered effective word-of-mouth promotion.

Question 15

A blog is an online diary that looks like a Web page but is easier to create and update by posting text,photos,or links to another site.

Accepted Answer

A blog is indeed an online diary that can be easily updated with text, photos, and links to other websites.

Question 16

A testimonial represents communication from a customer that praises a firm's products.

Accepted Answer

A testimonial is a statement or communication from a satisfied customer, in which they express their approval, appreciation or positive experience with a company's products, services, or brand. It is a form of endorsement and helps to establish credibility and trust for the brand.

Question 17

While testimonials effectively promote products to new customers,they are not effective in reaching existing customers.

Accepted Answer

Testimonials can still be effective in reinforcing existing customers' loyalty and reminding them of the benefits of the product or service they are already using.

Question 18

Sales promotion efforts such as trade shows aimed at distributors and dealers are intended to generate their enthusiasm for a firm's products.

Accepted Answer

Trade shows and other sales promotion efforts are often used to generate excitement and interest among distributors and dealers, who are important partners in getting a firm's products to market. By showcasing products and providing incentives to these partners, a company can help build enthusiasm and motivate them to sell its products.

Question 19

Viral marketing describes everything from paying people to say positive things on the Internet to schemes where consumers get commissions for directing friends to specific websites.

Accepted Answer

This statement accurately describes viral marketing strategies, which can take many forms including incentivizing individuals to promote a product or service through word-of-mouth, social media sharing, or other online interactions.

Question 20

Any word-of-mouth promotion that puts a company's product in the public's attention is good promotion.

Accepted Answer

The answer of Any word-of-mouth promotion that puts a company's...

Quiz 16: Using Effective Promotions