In the Reaching Beyond Our Borders box in the chapter, Publicis Groupe, a traditional advertising agency that ranks as the fourth largest ad agency in the industry, found that:
A)traditional types of advertising were making a significant comeback in the global market.
B)its task today is to learn how carry over traditional media to digital media.
C)digital media is effective in reaching customers but its impossible to measure how customers relate to the ads.
D)most multinational companies do not want to shift from traditional types of advertising to digital media.

Question

Quizplus · Accepted Answer

The Reaching Beyond Our Borders box states that Publicis Groupe's task today is to learn how carry over traditional media to digital media, indicating that they recognize the importance of digital media in reaching customers. There is no mention of traditional types of advertising making a significant comeback, the impossibility of measuring the effectiveness of digital media, or a reluctance of multinational companies to shift to digital media.

In the Reaching Beyond Our Borders Box in the Chapter