In the Spotlight on Small Business box in the chapter,Amy Scherber of Amy's Bread has found that success in her business is:
A)almost completely dependent on widespread advertising that can reach many consumer groups.
B)entrepreneurs such as herself have no time for promotional efforts and should outsource all promotion to specialty firms.
C)based on building personal relationships with customers,the media,and the community.
D)securing government contracts that require little promotional effort or costly expenditures to public relations firms.

Question

Quizplus · Accepted Answer

Amy Scherber has found that success in her business is based on building personal relationships with customers, the media, and the community. She believes in the importance of actively engaging with her customers and creating a sense of community around her products. This has allowed her to build a loyal following and generate positive word-of-mouth advertising.

In the Spotlight on Small Business Box in the Chapter,Amy