Firms utilizing a total systems approach to marketing design their promotional mix to meet the needs of:
A)final customers.
B)all members of the supply chain.
C)salespeople and dealers.
D)the general public.

Question

Quizplus · Accepted Answer

A total systems approach to marketing considers the entire supply chain, from suppliers to end customers, and aims to meet the needs of all members in the chain. Therefore, the promotional mix would be designed to appeal to all members of the supply chain, not just final customers or the general public.

Firms Utilizing a Total Systems Approach to Marketing Design Their