When marketing to consumers in the global, it's important for companies to remember that promoting products:
A)is easy and profitable if they are well-known brands.
B)can be accomplished using a global approach since consumers are more alike than most people think.
C)is best done by using personal selling and product sampling.
D)calls for attention to cultural differences and possible translation problems.

Question

Quizplus · Accepted Answer

When marketing to consumers in the global, it is important for companies to consider cultural differences and possible translation problems. Not all cultures respond to marketing in the same way, and certain buzzwords or slogans may have unintended or negative connotations when translated into a different language. Therefore, it's essential to do extensive research on the culture of a particular market before creating marketing campaigns.

When Marketing to Consumers in the Global, It's Important for Companies