Which of the following refers to the practice of paying to have a product appear favorably in a TV show or movie?
A) Interactive promotion
B) Product placement
C) Brand association
D) Market recognition

Question

Quizplus · Accepted Answer

Product placement refers to the practice of paying to have a product appear favorably in a TV show or movie. Interactive promotion refers to any type of marketing strategy that encourages active customer involvement. Brand association refers to the association of a product with a particular brand or company. Market recognition refers to the level of awareness or familiarity that consumers have with a particular product or brand.

Which of the Following Refers to the Practice of Paying