The characteristic that all forms of direct marketing have in common is that they
A) are carried out by agents or brokers.
B) involve face-to-face or teleconferencing sessions with the customer.
C) include some type of activity that directly links manufacturers to the ultimate consumer.
D) make use of exclusive distribution systems with a network of traditional "bricks and mortar" stores.

Question

Quizplus · Accepted Answer

Direct marketing includes any activity that directly links manufacturers to the ultimate consumers. Electronic retailing, telemarketing, multilevel marketing, and direct selling are all common ways producers can use direct selling.

The Characteristic That All Forms of Direct Marketing Have in Common