GenX Techware Inc. is a manufacturer of computer monitors in the city of Osmon. Its marketing team conducts research to determine whether sales among women are likely to rise in response to the availability of brightly-colored monitors. The team creates a set of written questions to be answered by a group of over 3500 female respondents all over the city and mails these questions to the respondents. Based on the data it obtains, GenX will make a decision about whether or not to launch brightly-colored monitors. This scenario best exemplifies the method of _____.
A) observational research
B) archival research
C) experimental research
D) survey research

Question

Quizplus · Accepted Answer

The scenario describes a survey research method, where written questions are mailed to respondents in order to collect data and answer a specific research question. The purpose of the survey is to determine if there is a potential market for brightly-colored monitors among women.