Bill is a carpenter who loves his job. Even when he is not working, he spends his time designing and building furniture and bookshelves for his house. Bill does not care much for material possessions and considers his job to be an act of self-expression, rather than a mere occupation. According to the VALS™ framework, Bill can be categorized as a(n) _____.
A) Striver
B) Achiever
C) Maker
D) Survivor

Question

Quizplus · Accepted Answer

Makers are individuals who value self-expression through creating, building, and tinkering with things. They often enjoy hands-on activities and find satisfaction in the process of creating something with their own two hands. This description aligns well with Bill's love for carpentry and his view of his job as an act of self-expression. The other options do not closely fit with Bill's described characteristics. Strivers are motivated by achieving success, Achievers are motivated by status and material possessions, and Survivors are focused on meeting their basic needs and maintaining their current lifestyle.

Bill Is a Carpenter Who Loves His Job