According to the VALS™ framework,consumers categorized as Experiencers and Makers are motivated primarily by _____.
A)ideals
B)achievement
C)role models
D)self-expression

Question

Quizplus · Accepted Answer

Experiencers are motivated by self-expression and the desire for new experiences, while Makers are motivated by self-expression and the desire to create or build things.

According to the VALS™ Framework,consumers Categorized as Experiencers and Makers