Which of the following is true of mass merchandisers?
A)They handle deep assortments in a limited number of product categories.
B)They compete on the basis of providing variety in different product categories and low-priced products in their large assortments.
C)They are retailers whose primary advantages to consumers are suitable location,close-in parking,and easy entry and exit.
D)They are large,low-priced limited-line retail chains that attempt to capitalize and establish themselves in a single product category.

Question

Quizplus · Accepted Answer

Mass merchandisers are known for offering a wide variety of products in different categories at low prices, making them popular among price-sensitive consumers. They typically have a large assortment of products and compete on the basis of providing variety and low prices. Option A describes a deep discounter, Option C describes a convenience store or neighborhood store, and Option D describes a category specialist.

Which of the Following Is True of Mass Merchandisers