_____ carry broad product assortments and compete on the basis of offering a good selection in different product categories and offering lower prices on products in their large assortments.
A)Specialty stores
B)Mass merchandisers
C)Convenience stores
D)Category killers

Question

Quizplus · Accepted Answer

Mass merchandisers are known for offering broad product assortments and competing on the basis of offering a good selection in different product categories and offering lower prices on products in their large assortments. Specialty stores, on the other hand, specialize in a specific product category, and category killers focus on dominating a specific product category. Convenience stores are typically smaller and focus on providing easy access to everyday products.

_____ Carry Broad Product Assortments and Compete on the Basis