In framing the channel selection decision, which of the following considerations pertains to an intermediary's characteristic?
A) Purchasing patterns of the intermediary
B) Financial condition of the intermediary
C) Political issues
D) Technological changes

Question

Quizplus · Accepted Answer

The financial condition of the intermediary is a characteristic that directly pertains to the intermediary itself, affecting its ability to perform effectively in the distribution channel.

In Framing the Channel Selection Decision, Which of the Following