Kenny and Tessa are planning to go on a vacation. They learn that Dreamz Travel, a travel agency, is offering a special package that includes travel, lodging, and entertainment at a much lower price than the couple would have to pay for all of them separately. Which of the following pricing strategies is Dreamz Travel using in this scenario?
A) Price skimming
B) Odd-even pricing
C) Reference rate pricing
D) Bundle pricing

Question

Quizplus · Accepted Answer

Dreamz Travel is using bundle pricing strategy where they are offering a package that includes travel, lodging, and entertainment at a lower price, which is an attractive offer for the customers. This strategy helps in generating more sales by providing greater value to the customers and increasing customer loyalty.

Kenny and Tessa Are Planning to Go on a Vacation