Paper&More Inc. is an online retailer of printers and accessories. A recent advertisement on its website reads, "Buy a compact photo printer and single-use color cartridge combo and save 30% percent off retail prices! Limited period offer. Act now!" Which of the following pricing strategies is the retailer using to sell its products?
A) Odd-even pricing
B) Prestige pricing
C) Bundle pricing
D) Optimized pricing

Question

Quizplus · Accepted Answer

This advertisement is using bundle pricing by offering a discount for purchasing a combination of a compact photo printer and a single-use color cartridge. The discount encourages customers to buy both items together rather than separately, and is a common pricing strategy used to increase sales and customer satisfaction.