Marketing information systems are designed to handle data from both internal and external sources.Internal information is particularly important for:
A)recognizing market responses to changes in technology.
B)understanding the changes in the environment that could influence marketing strategies.
C)shedding light on the changes in global economies and societies.
D)investigating the efficiency and effectiveness of various marketing strategies.

Question

Quizplus · Accepted Answer

Internal information is useful for investigating the efficiency and effectiveness of various marketing strategies by providing data on sales, customer behavior, and other important metrics. While internal information can shed light on changes in the market and environment, it is not as useful for recognizing market responses to changes in technology or changes in global economies and societies. These are more likely to be gleaned from external sources.

Marketing Information Systems Are Designed to Handle Data from Both