Budget constraints on marketing research are most likely to lead to:
A)a wrong interpretation of the research results.
B)pretest measurements of competitive brand sales.
C)an incorrectly formulated sample size and design.
D)incorrect reasons regarding why the research is needed.

Question

Quizplus · Accepted Answer

Budget constraints may result in incorrect formulation of sample size and design, which could affect the accuracy of the research results. However, it may not directly lead to wrong interpretations of results, pretest measurements of competitive brands, or incorrect reasons for the research.

Budget Constraints on Marketing Research Are Most Likely to Lead