Identify the step in the market segmentation process that involves focusing on a product's superiority to competitive products based on one or more attributes.
A)Determining the consumer's needs and wants
B)Deciding the segmentation strategy
C)Designing the marketing mix strategy
D)Developing the product positioning plan

Question

Quizplus · Accepted Answer

Developing the product positioning plan involves focusing on a product's superiority to competitive products based on one or more attributes. This step involves identifying the unique selling proposition (USP) of the product and creating a positioning statement that communicates this USP to the target market.

Identify the Step in the Market Segmentation Process That Involves