Which of the following describes the function of geodemographic segmentation?
A)It stresses the belief that the benefits people are seeking in consuming a given product are the basic reasons for the existence of true market segments.
B)It identifies the specific households in a market by focusing on local neighborhood areas and creates classifications of neighborhoods where people live and shop.
C)It determines the type of lifestyles that consumers have by asking them about their activities,interests,and opinions and groups them based on the similarity of their responses.
D)It identifies consumers' primary motivations and whether they are driven by ideals,achievement,and/or self-expression.

Question

Quizplus · Accepted Answer

Geodemographic segmentation focuses on identifying specific households in a market by analyzing local neighborhood areas and creating classifications of neighborhoods where people live and shop. This approach allows marketers to understand consumer behavior and tailor their marketing efforts based on the characteristics of the neighborhoods where their target audience lives.

Which of the Following Describes the Function of Geodemographic Segmentation