In contrast to organizational goods,consumer products are often distributed through _____.
A)matrix channels
B)indirect channels
C)horizontal channels
D)control channels

Question

Quizplus · Accepted Answer

Consumer products are often distributed through indirect channels which include intermediaries like wholesalers and retailers. These intermediaries buy the products from manufacturers and sell them to the final consumers. This is in contrast to organizational goods which are often distributed through direct channels.

In Contrast to Organizational Goods,consumer Products Are Often Distributed Through