In the context of marketing intermediaries,a(n)_____ is defined as a business unit that negotiates purchases,sales,or both but does not take title to the goods in which it deals.
A)middleman
B)agent
C)initiator
D)wholesaler

Question

Quizplus · Accepted Answer

An agent is a marketing intermediary who negotiates purchases, sales, or both, but does not take title to the goods in which it deals. Agents act on behalf of the buyer or seller and receive a commission for their services. They do not own or hold inventory, but rather facilitate transactions between buyers and sellers.

In the Context of Marketing Intermediaries,a(n)_____ Is Defined as a Business