In which stage of the general pricing model does a marketer estimate how much of a particular product the target market will purchase at various price levels?
A)Analysis of profit potential
B)Evaluation of product-price relationships
C)Setting initial price structure
D)Estimation of costs and other price limitations

Question

Quizplus · Accepted Answer

Estimating how much of a particular product the target market will purchase at various price levels falls under the evaluation of product-price relationships stage of the general pricing model. This involves analyzing how changes in price can affect the demand for the product and the willingness of the target market to purchase it.

In Which Stage of the General Pricing Model Does a Marketer