Which of the following is true of a high/low pricing strategy?
A)Conditioning customers to buy only on sale is the main characteristic of this strategy.
B)In this strategy,a retailer charges prices that are on level with its competitors and avoids promoting sales.
C)Most fashion,drug,and grocery stores avoid using this pricing strategy.
D)The main disadvantage of this strategy is that it makes it difficult for a retailer to get rid of slow-selling merchandise.

Question

Quizplus · Accepted Answer

High/low pricing strategy involves setting prices higher than competitors but then frequently offering sales, which can condition customers to wait for these sales to make purchases.

Which of the Following Is True of a High/low Pricing