Which of the following is true of pricing objectives?
A)Pricing objectives should not be derived from overall marketing objectives.
B)Pricing to achieve a target return on investment is a common pricing objective.
C)Pricing objectives are not devised to meet or prevent competition.
D)The basic pricing objective is solely concerned with short-run profits.

Question

Quizplus · Accepted Answer

Pricing to achieve a target return on investment is a common pricing objective, as it helps the company ensure profitability and calculate their return on investment. Pricing objectives should be aligned with overall marketing objectives, and often involve some form of competition analysis. While short-run profits may be a consideration, the basic pricing objective is generally broader in scope and considers long-term goals as well.

Which of the Following Is True of Pricing Objectives