A total profit approach to evaluating product-market strategic plans
A) will not work if the plans are for the same number of years.
B) will be most useful when the plans require very different levels of investment.
C) may support a particular plan even if it generates poor profits in some years.
D) does not include sales and costs incurred in the first year of the plan.
E) None of these are good answers.

Question

Quizplus · Accepted Answer

A total profit approach takes into account profits generated over the entire planning period, rather than just looking at individual years. Therefore, even if a particular plan generates poor profits in some years, it may still be the best choice if it generates the highest total profit over the entire planning period.

A Total Profit Approach to Evaluating Product-Market Strategic Plans