One way marketers can screen for opportunities that are good for society is to screen based on the criteria of:
A) growth.
B) profitability.
C) sustainability.
D) return on investment.
E) business strengths.

Question

Quizplus · Accepted Answer

Sustainability criteria ensures that the opportunity is beneficial for the society in the long run and takes into account the impact on the environment and social responsibility, which is important for the well-being of the society. Growth, profitability, return on investment and business strengths do not necessarily ensure that an opportunity is good for society.

One Way Marketers Can Screen for Opportunities That Are Good