In the _____ step of the adoption process, a consumer begins to give the product a mental trial by applying it to his or her personal situation.
A) interest
B) confirmation
C) trial
D) decision
E) evaluation

Question

Quizplus · Accepted Answer

In the evaluation step, the consumer mentally assesses the product's benefits and how it fits into their personal situation before making a decision.

In the _____ Step of the Adoption Process, a Consumer