In developing marketing mixes for consumers in international markets, marketing managers should:
A) generalize from one culture to another.
B) use their intuition.
C) know about the specific social and intrapersonal variables.
D) follow their beliefs.
E) All of these are correct.

Question

Quizplus · Accepted Answer

Marketing managers should know about the specific social and intrapersonal variables when developing marketing mixes for consumers in international markets. This includes understanding cultural differences, values, beliefs, attitudes, language, and communication norms. Generalizing from one culture to another or relying solely on intuition or personal beliefs can lead to ineffective marketing strategies and potential cultural misunderstandings. Therefore, it is important to conduct thorough market research and adapt marketing mixes to fit the specific cultural context.

In Developing Marketing Mixes for Consumers in International Markets, Marketing