Which of the following would be the most difficult task facing a marketing manager?
A) Discover the attitudes of the firm's target market.
B) Change existing negative attitudes.
C) Create new attitudes toward his or her brand.
D) Promote existing attitudes.
E) Strengthen existing positive attitudes.

Question

Quizplus · Accepted Answer

Changing existing negative attitudes is the most difficult task facing a marketing manager as it requires a comprehensive approach, including identifying the cause of negative attitudes, addressing those causes, and then creating a positive image of the brand to overcome those negative attitudes. It requires significant resources, time, and effort to overcome deeply ingrained negative attitudes, making it a challenging task for a marketing manager. Discovering or promoting existing attitudes is relatively easier, while creating new attitudes or strengthening existing positive attitudes is more challenging but not as difficult as changing negative attitudes.

Which of the Following Would Be the Most Difficult Task