According to learning theory, a cue is likely to result in a consumer response only if there is a drive to satisfy.

Name: According to learning theory, a cue is likely to result in a consumer response only if there is a drive to satisfy.
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Learning theory suggests that a cue will only lead to a response if the consumer has a drive or motivation to satisfy that need or desire. Without a drive, even a strong cue may not result in a response.

According to Learning Theory, a Cue Is Likely to Result