Motivation theory suggests that a consumer would not try to satisfy physiological and safety needs until social and personal needs have been completely satisfied.

Question

Quizplus · Accepted Answer

This statement is incorrect. Motivation theory suggests that consumers have multiple needs that can be pursued simultaneously and may vary depending on individual circumstances. While physiological and safety needs are considered basic needs, other higher-level needs such as social and personal needs can also be important motivators for consumer behavior.

Motivation Theory Suggests That a Consumer Would Not Try to Satisfy