Characteristics of a good brand name include all of the following except:
A) Be easy to spell and pronounce.
B) Be trendy and fashionable.
C) Describe the product and key benefits.
D) Be legally available for use by the firm.
E) Match the brand's packaging.

Question

Quizplus · Accepted Answer

Being trendy and fashionable is not necessarily a characteristic of a good brand name, as trends and fashions can quickly change. It is more important for a brand name to be memorable, distinctive, and descriptive of the product or benefits offered.

Characteristics of a Good Brand Name Include All of the Following