Which of the following statements about branding is TRUE?
A) Customers are willing to buy by brand only when it assures "top quality."
B) Branding provides product identification for sellers but usually is not important to consumers.
C) What brand is familiar often varies from one country to another.
D) Achieving brand familiarity is easy.
E) None of these statements about branding is TRUE.

Question

Quizplus · Accepted Answer

Different countries and cultures may have different brands that are familiar or trusted, making brand familiarity not universal.

Which of the Following Statements About Branding Is TRUE